Depth Interview: Panasonic plasma display technology advances

Recently, well-known Japanese Home Appliances Mr. Yoshiyuki expert gawara for plasma display technology advances and 3D Plasma TV Market prospects and other related issues, on the Panasonic Plasma Display Co., Ltd. President Mr. Hiroyuki Nagano, depth interview. The following is a brief interview content.

42 Plasma TV consumes the equivalent of 100W light bulb

gawara g line (hereinafter referred to: Mr. Okawara): defined as ” PDP Technological innovation “, Panasonic released the 7 new plasma display panel (PDP), and further stressed the Panasonic PDP luminous efficiency of current production is the product of 4 times in 2007. Will the Panasonic is what to consider based on the above statement?

Nagano Hiroyuki (hereinafter referred to as: Nagano President): Indeed, so far the company’s PDP technology has achieved a great leap forward. The conference put forward new PDP “PDP technology innovation” theme.

Two major reasons: First, not a continuation of the existing technology, but from a fundamental adjustment of the materials, process, structure. It engineers, can be called a revolutionary new technology. Secondly, we have 42-Inch Plasma TV will reduce power consumption to only the equivalent of a 100W light bulb level. January 2008, we successfully developed at the light efficiency is 2 times over the past NeoPDP panel, in January 2009, issued to 3 times the luminous efficiency of NeoPDP panel. This time, we achieved the goal 4 times the luminous efficiency. Mr.

gawara: Panasonic will launch next year, more efficient light-emitting panel?

Nagano president: taking into account the spring launch of new television products and the development of the United States organized by CES time, we published in January of new technologies is a good choice. From “Japan’s panel released to the world technology” that it is also a good time. We have focused next year, from now prepared. Next year, will there be a higher luminous efficiency.

The new panel is not a new name Mr.

gawara: In recent years, Panasonic PDP panel released many names, such as NeoPDP, NeoPDPeco, etc. However, the new panel seems to be no particular name.

Nagano President: From 2003 to January 2008 PDP panel two times to achieve the luminous efficiency, we spent nearly 4 years. From the 2008 release NeoPDP panel, only three years, we have achieved four times the luminous efficiency (compared with 2007). At that rate, every year since we need to consider a new name. Within the company, this is achieved taking into account the epoch-making technological progress, has named called “EvolutionalPDP (evolution of the PDP)”. Ultimately, however, did not give it a name, but called for the new panel. Mr.

gawara: In the future, will give the new panel from the name?

Nagano President: This is unclear. Plasma is not at a disadvantage Mr.

gawara: So far, plasma TVs consume more than biggest issue is the LCD TV More. The new panel to resolve this issue, is not it can be said to fundamentally change people’s impression?

Nagano President: consumption level can be said that the new panel has been better than LCD panel , And the LED quite. New panel of 42 Plasma TV animation in the IEC standard has been achieved under the low power level of 95W. The equivalent of a little bright spot of light bulbs. Even so, we have reached the level of a 100W light bulb. Currently, IEC standard has been animated using the animation in the United States the power consumption during playback specifications. I heard from this year, Japan will adopt this standard.

Animation is the PDP’s strengths, and in the general images can be also reached the level of LCD panels. Can no longer say the PDP power consumption than LCD up. In the future, PDP’s strengths advantage will gradually appear. Such as PDP’s unique high contrast black expressive, high-speed response capability of animation and so on.

Although LCD screen Using LED local dimming technology, the local emission, improve the performance of black power, which is for self-luminous PDP, PDP technology can be regarded as the most senior local dimming. Mr.

gawara: in the TV market, the ratio of LCD TVs is increasing, Panasonic2009 the first half of the year, LCD TV shipments more than plasma TVs. Compared to the situation you describe above, here are the PDP’s disadvantages.
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