A marketing project to do in a television channel !?
I am a MBA student planning to do a marketing project in a television channel. Could someone please suggest some suitable project titles?
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PackIt Freezable Lunch Bag Nice, large size to carry multiple bottles or expressed milk. Choice of fun colors to fit your personality. Also perfect lunch bag for school, work, the field or anywhere else you plan to snack. Thanks to its patented eco-gel liner, PackIt keeps your contents cooler, longer. No need for bulky ice packs. No need for ice that quickly melts. Simply store PackIt in your freezer until you’re ready to… |
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BIG TOP DONUT – NEW FOR 2010 $9.97 Why just make a boring old cake or cupcakes when you can create your own unique Big Top Donut. The Big Top Donut is fun for you and your whole family as it is 25 times bigger than normal size donut. Have fun decorating your Big Top Donut with frosting, sprinkles, cake toppers, or even your favorite type of candy – let your imagination run wild. With this astounding silicone, non-stick mold, it is … |
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Allstar Marketing Group Llc BT031106 As Seen on Tv Big Top 25 Times Bigger Donut Bakeware $7.95 As Seen On TV, Big Top Donut Bakeware, 25 Times Bigger Than A Normal Donut, Set Of 2 Non-Stick Flexible Silicone Molds, Use Any Donut Or Cake Mix, Includes 3 Decorating Scribblers Along With Fast & Easy Idea Book…. |
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Elvis: ’68 Comeback $13.98 ELVIS:68 COMEBACK SPECIAL EDITION – DVD Movie… |
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Elvis: The ’68 Comeback Special (Three-Disc Deluxe Edition) $49.98 Five years before he achieved broadcast history with his legendary 1973 global satellite telecast, Elvis: Aloha from Hawaii, Elvis Presley brought a less grandiose but far more urgent mission to this Christmas season network special: isolated from his original audience after a long sojourn on Hollywood soundstages, and threatened by the vibrancy and social gravity of rock, the King sought nothing … |
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The Simpsons Movie: Limited Edition Donut Packaging $4.57 1. Simpsons Theme (Orchestral Version) 2. Trapped Like Carrots 3. Doomsday Is Family Time 4. Release The Hounds 5. Clap For Alaska 6. What’s An Epiphany? 7. Thank You Boob Lady 8. You Doomed Us All…Again 9. …Lead, Not To Read 10. Why Does Everything I Whip Leave Me 11. Bart’s Doodle 12. World’s Fattest Fertilizer Salesman 13. His Big Fat Butt Could Shield Us All 14. Spider Pig 15. Recklessly I… |
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Pastor Greg’s 1st Christmas [VHS] $10.95 … |
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Alan Weiss on Marketing Professional Services: Finding the Buyer and Obtaining the Business [VHS] $79.00 … |
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Something Ventured an Introduction to Small Business Management : 26 Part Television Course VHS This 26-part course provides the tools learners and business people alike need to compete effectively in the world of small business. A combination of case studies, business profiles, and wrap-up discussion segments explore and develop key small business themes as part of a comprehensive approach to small business management…. |
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Allstar Marketing HT011712 Half Time Drill Driver $7.98 Half Time Drill Driver Never change a bit in the middle of a job again! Do your home projects take forever? Time is money, and switching back and forth between drill bits and driver heads takes even longer! Stop wasting time! Get the Half Time Drill Driver, the innovative new way to drill, flip, and drive in only five seconds! You’ll never have to change a bit in the middle of a job again. Half… |
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$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales $34.95 $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales |
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Advertising by Design $60 Specifically geared toward designers and design students, this book provides a detailed, illustrated, view of the development process behind great advertising. Topics covered include advertising ethics and the history of the profession to design composition and copywriting. Advertising by Design, Second Edition addresses all of the key advertising applications: print, television, ambient, social media, branded utilities, mobile media, and guerilla advertisting. The newly updated Second Edition also features creative thinking and brainstorming techniques, new exercises and projects, interviews with top creative and marketing pros, and new showcases and case studies. |
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Animation Writing And Development $37.95 The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one. * Filled with writing exercises that will challenge your writing limits* Understand inspiration, idea gathering, and story development* Tips on how to write for kids and why certain stories appeal to different ages* The how and why of dialogue-what works, and what doesn’t |
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Assembled in Japan $29.91 This dramatic book investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to the established view, Simon Partner finds that behind the meteoric rise of Sony, Matsushita, Toshiba, and other electrical goods companies was neither the iron hand of MITI nor a government-sponsored export-led growth policy, but rather an explosion of domestic consumer demand beginning in the mid-1950s.The consumer boom in Japan was a mirror of the golden age getting under way in the United States, but the reflection was a deeply distorted one: in Japan, companies had to create demand for television sets, washing machines, and refrigerators amidst conditions of widespread poverty and unmet needs. After a discussion of the prewar and wartime background, Partner turns to the business leaders, engineers, assembly-line workers, and ordinary citizens who participated in the creation of a market for these new and expensive objects of desire. Here we learn of the American anti-Communist drive to launch television in Japan; of the massive, U.S.-sanctioned import of product and marketing technologies; of the recruitment of young female workers to apply their nimble fingers on the assembly lines; and of the development of Japan’s first export success, the transistor radio.Partner compellingly relates these pressure-cooker years in Japan to such key themes of twentieth-century experience worldwide as the role of technology in promoting social change, the rise of mass consumer societies, and the construction of gender in advanced industrial economies. |
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Baseball and Country Music $14.95 The histories of baseball and country music ran in parallel tracks through most of the twentieth century. America”s sport and America”s music moved from the fringes to the mainstream, gaining exposure and building heroes, first via radio broadcasts and then on the television screen. Both evolved with American society through wartime, the Civil Rights movement, and into the age of multimillion dollar superstars. Don Cusic offers an engaging and insightful analysis that addresses race, gender, class, ethnicity, business practices and marketing, performance, media, and the cult of celebrity. |
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Belkin Retractable Audio/ Video Cable for iPod – Mini-phone Male – RCA Male – 5ft – Black $14.99 DETAILS: Marketing description is not available. Product Description: Belkin Retractable Television Cable for iPod – video / audio cable – 5 ft Cable: Video / audio cable Length: 5 ft Left Connector(s): Mini-phone 3.5 mm 4-pole – male Right Connector(s): RCA – male Additional Features: Retractable UPC: 0722868605264 |
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Beyond the Shadow $12.95 Guilty or Innocent? Even after the sensational trial of St. Louis builder Holden Sawyer, the answer to that question haunts marketing consultant and juror Mara Taylor. All Mara wants is to resume her normal life But because of the lengthy, notorious trial, her business is in ruins. Her roommate is gone along with Mara’s boyfriend. Then a series of ‘accidents’ convinces her that someone wants her punished for setting Holden free. And the former defendant wants her help in solving the murder! Pushed beyond endurance and determined to regain her fife, Mara sets out to solve the murder on her own. Every clue embroils her more deeply into the life of one prime suspect, Holden Sawyer, the defendant she helped acquit. What was Holden’s relationship with the beautifully erotic murder victim? Why does a mysterious gold necklace help Mara tap into the victim’s mind and the secrets a television evangelist religiously protects? In the midst of the front page backlash her investigation generates, is Mara filling in love with the man she helped free, or the allure and excitement that surround him? Which is more important, knowing the truth… or trusting her heart? |
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Big Black Comedy Boxset $29.98 Enjoy the best of the Big Black Comedy Show in this box set. This hilarious series of large venue, live comedy concerts includes Volumes 1-4 and never before released Volume 5!A talented lineup of today’s most popular African-American comics!*Mo’Nique: Award-winning comedian; starring role in the popular sitcom; The Parkers; appeared in many films including Two Can Play That Game, Baby Boy, The Queens of Comedy, 3 Strikes Good Fences, Soul Plane, and Phat Girlz.*Michael Colyar: Hosted BET’s Live in L.A.; television appearances include The Parkers, In the House, and The Hughley’s; film credits include Platinum Comedy Series: Michael Colyar The Michael Colyar Project, House Party 3, and Def Comedy Jam: All Stars Vol. 11*Ralphie May: Known for coming in second place on the third season of NBC’s reality series Last Comic Standing; appeared in films For Da Love of Money and Gas; debut CD and DVD Just Correct achieved platinum status.*John Witherspoon: Appeared in films Friday, Next Friday, Friday After Next, Boomerang, The Five Heartbeats, and Hollywood Shuffle*Targeted Marketing Support, including: national African-American market radio promotions, publicity, on-line advertising and postings.Format: DVD MOVIE |
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Big Sports, Big Business: A Century of League Expansions, Mergers, and Reorganizations $19.87 The Expos’ move from Montreal to Washington, DC, and subsequent rebirth as the Nationals, was one of the sports success stories of 2005. As a result of the move, the team has enjoyed significant increases in home attendance and cash flow, revenues from local radio and television rights, and the estimated market value of the franchise–from $50 million to over $300 million in one year. This is but one example of the impact of sports league reorganization, a phenomenon as old as the leagues themselves. Frank Jozsa takes us on a tour, from the 1870s to the present, of the expansions and mergers, relocations and transfers that are constantly shifting the professional sports landscape. Incorporating concepts from economics, demographics, management, and marketing, he explains the successes and failures of such efforts in baseball, football, basketball, hockey, and soccer, including their effects on team competitiveness, market share, and prosperity–and their impact on the communities in which they operate. Arguing that professional sports teams are profit-maximizing businesses, Jozsa’s sharp analysis sheds light on the economics, culture, and politics of sports as big business, as decisions are made and implemented. In addition to providing a unique perspective on the history and culture of sports management, he offers insightful commentary on the future prospects of sports franchises. |
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Branding TV $61.9 In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace. * Includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations*Published with the National Association of Broadcasters — one of the leading broadcast organizations* Author team has more than 50 years combined experience!* Second edition is fully revised to include transition to digital, ownership consolidation, and the marketing relationship between stations and networks |
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British Design and Art Direction with DVD $157.51 Bold, brazen and unmistakably British this eagerly awaited annual is the undisputed benchmark of UK creative standards and their continuing excellence. And this year it comes in a fabric cover! A fitting successor to its trend setting and always controversial predecessors, the 39th edition promises to exceed even the most demanding expectations. Selected from thousands of entries, works published represent the cream of British advertising, editorial, graphic design, radio, television, cinema and multimedia campaigns. Never afraid to ruffle a few feathers in the creative jungle the British are renowned for their daring, progressive ideas. They have a reputation worldwide for breaking ground with new advertising trends and exciting new marketing directions. |
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Building a Mail Order Business $65 Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you’ll learn the latest trends in mail order – what works and what doesn’t, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more. For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business, Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success. |
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Byte Sized Television $26.95 Byte-Sized Television is a first of its kind, all-in-one guide to creating short-form TV series for the Internet. Written in a hip and entertaining style in the language of the Web generation, this book guides the aspiring videomaker from an initial series idea through writing, production, and uploading and marketing a polished pilot and successive episodes of his or her own original Internet TV series. |
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Campaign Talk: Why Elections Are Good for Us $6.65 Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy because they bring about a dialogue among candidates, the press, and the people. Illustrations. |
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Consuming Kids $15 The average American child sees about 40,000 television commercials every year. Companies target younger viewers all the time, selling everything from sugar cereals to minivans, and cross-promotional marketing influences everything from the food stocked in school vending machines to the characters who appear in children’s books. Kids are requesting specific brands as soon as they can talk. American corporations spend over $15 billion yearly on marketing to children in an effort to cultivate nagging, insatiable, cradle-to-grave consumers. In this shocking and engrossing expose, psychologist Susan Linn reveals how the marketing industry preys on kids from the day they’re born, exploiting their vulnerabilities and skewing their values in order to influence what they eat, wear, and play with. This advertising blitz stifles creativity and exacerbates obesity, eating disorders, violence, sexual precocity, and substance abuse. Linn–a mother herself–recognizes that parents alone are no match for the marketing experts. What they need is the concerted help of healthcare professionals, educators, and legislators who have children’s best interests in mind. Consuming Kids is a call to action for anyone who cares about the well-being of children. |
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Cool News About Retail $11.95 The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I”m really jealous of. –Andy Warhol Swim upstream. Go the other way. Ignore the conventional wisdom. –Sam Walton What”s So Cool About Retail? Television advertising may dominate marketing”s awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results. In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present. |
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Created by $14.95 As entertaining as it is enlightening, Created by? presents a stellar cast of 21 show creators who candidly talk about writing and selling hit television series. They discuss influences ? writing spec scripts ? first jobs in TV ? getting an agent ? mentors ? being staffed as a writer ? the pitch ? writing a pilot ? putting yourself in the characters you create ? rewriting ? producing a pilot ? marketing ? hiring a writing staff ? making a show last ? TV writing vs. film writing ? drama vs. sitcom ? cable vs. network TV ? what show creators look for in a writer ? writers block ? luck ? and much more. Created by? is a lively, well-written must-have book for all screenwriters and television writers?wannabes, novices, and pros?as well as all avid TV fans. |
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Critical Approaches to Television $111.4 I. Theoretical and Critical Foundations 1. The Context for Criticism: Television and Society 2. Foundations of Television Criticism 3. Critical Approaches to Television Discourse: An Overview 4. Writing Television Criticism II. Text-Centered Critical Approaches 5. Semiotic/Structural Criticism A Sample Study: John Fiske’s Popularity and Ideology: A Structuralist Reading of Dr. Who 6. Genre Criticism A Sample Study: Matthew P. McAllister’s Recombinant Television Genres and Doogie Howser, M.D. 7. Rhetorical Criticism Two Sample Studies: Bonnie Dow’s Murphy Brown : Postfeminism Personified ; Sarah R. Stein’s, The 1984 Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine 8. Narrative Criticism A Sample Study: Bruce E. Gronbeck’s The Visual and Narrative Rhetoric of Redemption: American Culture Responds to 9/11 III. Producer-Centered Approaches 9. Auteur Criticism A Sample Study: Richard Campbell and Jimme L. Reeves’s Television Authors: The Case of Hugh Wilson 10. Production Context Criticism A Sample Study: Elana Levine’s Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital 11. Ideological Criticism A Sample Study: Mark P. Orbe’s Constructions of Reality on MTV’s The Real World: An Analysis of the Restrictive Coding of Black Masculinity IV. Reception-Centered Approaches 12. Reader-Oriented Criticism A Sample Study: Lawrence A. Wenner’s The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball and Cross-Merchandising in Television Commercials 13. Audience Ethnographic Criticism A Sample Study: Rona Tamiko Halualani and Leah R. Vande Berg’s ‘Asian or American’: MeaningsIn, Through, and Around All-American Girl 14. Cultural Criticism: General Approaches Two Sample Studies: Heather L. Hundley’s The Naturalization of Beer in Cheers ; Cathy Sandeen’s Success Defined by Television: The Value System Promoted by PM Magazine 15. Cultural Criticism: My |
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Disasters, Relief and the Media $37.5 Written at a time when disasters both natural – drought, famine – and manmade – the war in Yugoslavia, civil strike in South Africa – fill our TV screens and newspapers, and when politicians are arguing over how many refugees Britain should accept, this book examines the way in which relief agencies and the media interact, and illustrates many of the organizational, moral and political problems facing them. Dr Benthall considers the different styles and marketing techniques of the different agencies, with particular attention paid to the power of television. There are also accounts of two modern calamities: the Nigerian civil war of the late 1960s and the Armenian earthquake of 1988. |
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Divide and Conquer: Target Your Customers Through Market Segmentation $44.95 Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Joseph E. DeDeo Chairman of Latin America, Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today’s thriving culture of special-interest media. Here’s your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they’ll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you’ll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today’s thriving culture of special-interest media. It’s called selective marketing, andunlike mass-market advertising, it doesn’t tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax respon |
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Dracula $19 In the 100 years since its publication, Bram Stoker’s Dracula has never been out of print. Once introduced to the world by the silent film classic Nosferatu in 1921, Dracula became an enduring icon of fear, forever immortalized as a frightful embodiment of evil and forbidden sexuality. Now, in this fascinating and entertaining account, Wolf examines the various interpretations of the immortal vampire in print, film, television, theater, and literature, including an extensive outline of Bram Stoker’s life and his literary masterpiece, Dracula. Wolf explains how the story of a sexually sadistic undead creature/man who feeds on blood worked its way into mainstream society and how it is now used as a ubiquitous marketing tool for products from hair tonic to children’s breakfast cereal. The sourcebook includes: * An exploration and the history of vampire myths, including the tale of Vlad the Impaler* An overview of vampire films from the silent classic Nosferatu to Francis Ford Coppola’s Bram Stoker’s Dracula* A discussion of vampire bats and the lore of blood* A complete bibliography, filmography with movie stills, telefilmography, and a theater chronology* Maps of Transylvania, London, and Whitby* A calendar to coincide with the real time actions of Bram Stoker’s Dracula, complete with sunrise and sunset times as well as the all-important phases of the moon* And much more… |
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Electronic Communication Techniques $170.52 This one-book reference resource covers a broad range of communication technologies at levels from a block diagram to the circuit and system analysis/design for physical implementation and troubleshooting of hardware. Comprehensive yet easily understandable, this book covers such topics as radio frequency amplifiers, oscillators, signal spectra, noise, modulation, transmitter and receiver circuits, sideband systems, phase-locked loops, pulse and digital modulation, digital communication, data communication, transmission lines and waveguides, antennas and radiowave propagation, television, digital radio and space communication, and fiber-optic communication. A valuable reference work for engineers, technicians, hobbyists, technical managers, and technical/sales marketing staff. |
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Electronic Media Criticism $72.95 Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. |
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Film and Television Composer’s Resource Guide $150.57 Many musicians are finding a new market for their music scoring for films and television. This comprehensive resource guide provides all the practical tools and information needed about how to organize and run a film and television music business. Section I contains helpful marketing materials, such as sample letters, brochures, postcards, resumes, and product packaging. Section II provides forms, documents and examples for the management, production, recording and delivery of music for projects. Section III features frequently used sample contracts and agreements, and Section IV lists other composer resources, such as a glossary of terms and abbreviations, info on performing rights organizations, attorneys and agents, listings of different markets to tap, internet resources, and much more. Essential for any musician interested in a career in film and television music. |
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Frisky Dingo-Season 1 $19.97 Prepare yourself for one of the most complicated superhero-villain dichotomies ever. Meet Killface, the world’s most evil villain whose mission of destroying mankind is derailed by the boring details of media buys, personnel staffing and marketing. And then there’s Awesome X, the alter ego of billionaire Xander Crews, who is more concerned with the sales of his action figure line than foiling those plans and saving the world. Killface needs billions of dollars to fund the destruction of Earth with the Annihilatrix, and Xander needs a villain to drive interest in and sales of his action figure line. Welcome to the superhero soap opera that is Frisky Dingo, the Adult Swim television series from Matt Thompson and Adam Reed, the brilliant minds behind another Adult Swim series, Sealab 2021.Includes all 13 episodes from Season One of Frisky Dingo! |
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Gleeful! $20.95 Calling all Gleeks! Go back to school and behind the music with the hot new stars of Glee, one of the most watched, beloved, and sung-about shows on television. The unofficial guide to all things McKinley High, Gleeful takes fans backstage for peek at everything from the shows creation to Foxs groundbreaking marketing campaign. |
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Global Business Game: A Strategic Management and International Business Simulation $35.7 The Global Business Game: A Simulation in Strategic Management and International Business puts students in control of a television set manufacturing company that is now under attack from many competitors and confronting consumer demands for higher quality levels and features. Players must make decision that affect product quality, shareholder value, profitability and more. The CD-ROM based game is cross-functional covering all areas found in the business school’s core curriculum, with specific chapters devoted to marketing, operations management and accounting/finance. The Global Business Game is an adventure in strategic management and international business that will challenge the learner and serve them for years to come as they practice in the new-world economy. |
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Graph Design for Eye And Mind $55 Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take intoaccount the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive andcomprehend graphs and in general facts about how our eyes and brains process visual information. Kosslyn then uses these eight psychological principles as the basis for hundreds of specific recommendations that serve as a concrete, step-by-step guide to deciding whether a graph is an appropriatedisplay to use, choosing the correct type of graph for a specific type of data and message, and then constructing graphs that will be understood at a glance. Kosslyn also includes a complete review of the scientific literature on graph perception and comprehension, and appendices that provide aquick tutorial on basic statistics and a checklist for evaluating computer-graphics programs. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, andadvertising. |
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Graphic Communications Today $143.95 Here is the definitive book on graphic communications in a thoroughly researched and gloriously designed all-new fourth edition. Get deep inside the concepts and practical applications of traditional and cutting-edge media in the explosive world of contemporary visual art. Throughout its long and storied history, Graphic Communications Today has been the essential first step for aspiring visual artists. This landmark book presents the full scope of visual communication in all of its rich diversity more clearly and completely than any other book- anywhere. The fourth edition is written in an engaging style and contains examples of some of the finest visual arts collected from all over the world. What’s more it opens windows into the creative world of graphic communication and the lives of those who create it for magazines, newspapers, advertising, animation, branding, television and film, photography, illustration, marketing communications, interactive multimedia, the Web and beyond. |
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Handbook of Product Placement in the Mass Media $54.5 This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties, who address product placement in terms of historical context, Hollywood, brand synergy and brand identity, and legal/ethical issues. You”ll also find fascinating case studies focusing on product placement in movie and television programs, in books, and as a marketing technique for medical products–plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise realistic films. |
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Handbook of Product Placement in the Mass Media $125 This book examines product placement, related media marketing strategies, and their impacts upon consumers. The contributors are national experts in a variety of mass media specialties, who address product placement in terms of historical context, Hollywood, brand synergy and brand identity, and legal/ethical issues. You”ll also find fascinating case studies focusing on product placement in movie and television programs, in books, and as a marketing technique for medical products–plus examinations of the impact of adding an audible reference to a visually prominent brand placement and of the use of generic or fictitious products in otherwise realistic films. |
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Inside the Audition Room: The Essential Actor’s Handbook for Los Angeles $12.95 Inside The Audition Room: The Essential Actors Handbook For Los Angeles is a step-by-step manual specifically designed for actors looking to break into the film and television industry. This book will allow actors to create a precise marketing strategy and business plan in and out of the audition room. An actors results depend greatly on the balance of talent, business savvy, and marketing – the heart and soul of this manuscript, and biggest difference amongst its copy cat competitors. |
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Interactive Television Production $34.7 Interactive Television Production is essential reading for all broadcasting and new media professionals – whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service – based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a ‘Chapter in 30 seconds’ summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book. * Assumes no technical background but covers the subject comprehensively – a quick-start guide to the technology and processes of iTV * Shows how to design for target audiences and implement usability research * View best practice from real world case studies of leading iTV companies worldwide. |
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Investigating Heroes $40 Premiering in September of 2006, the weekly NBC television series Heroes was an immediate commercial and critical hit, lasting four successful seasons. Heroes follows a group of interrelated characters who discover they have superhuman powers, with each successive episode exploring how these people react to and utilize their powers for good or for evil. This collection of essays explores a variety of issues surrounding Heroes, examining the series” content, marketing and reception. Also investigated is the show”s fusion of cult and mainstream elements of television, analyzing its ability to combine so-called lowbrow elements (comic books and superheroes) with a high-quality television form prizing such factors as moral ambiguity and depth of characterization–and what this blending process suggests about the current hybrid state of genre television, and about the medium as a whole. |
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JIAN 4080PUBLICITY BUILDER $14.95 Platform: WINDOWS MACINTOSH Publisher: JIAN Packaging: JEWEL CASE Grab headlines for your products, services or organization! Clearly, publicity is the most cost-effective form of marketing available. Now you can use these proven, creative approaches to get introduced or reviewed in business journals, consumer magazines, newspapers, television and important trade publications. Working with the media, youll increase your sales or attract more people to non-profit events. These templates are developed by experts with decades of experience!Tips amp; Strategies: High-Ticket Review Tradeshow Tactics Company Backgrounder Worksheets: Goal Setting Product Positioning Company Positioning Features amp; Benefits Comparison Chart Media Contacts Agendas Pitch Letter Phone Pitch PR Planning and more! Sample Press Releases: Award Announcement Community Event Fund Raiser Event New Business Event New Company New Contract New Personnel New Product New Retail Business New Service Business Personnel Change Product Upgrade Religious Group Appmnt. Restaurant Opening Service Program Sports League and more.. Sublease Guaranty Trademark Licensing Work for Hire + 70 more! When competing for the publics attention, your message must be efficiently communicated and readily digested. This will help you interact graciously and effectively with the media. –Burke Franklin, CEO 602 Pro PC Suite:This free, fast, compatible alternative to Microsoft Office has it all! Four full-featured applications: a word processor, spreadsheet, photo editor, and photo organizer. Add effects to your text, quickly make graphs, retouch photos, and more! Best of all, its fully compatible with Word and Excel formats to open these templates in Windows.(602 Pro PC Suite 2001 is freeware.) System Requirements for Windows Windows XP/Me/2K/NT/98/95 Pentium II (300MHz) or better 32 MB RAM or more 25 MB free hard disk space 4x speed CD-ROM drive or faster Mouse and Printer for printing |
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Kids As Customers $39.95 At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when secret decoder rings were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children’s market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal’s Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds–a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children’s market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults’ spending. McNeal offers for the first time a measure of kids’ influence on their parents’ purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today’s children into loyal long-termcustomers. What’s more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choose from. And, |
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Latinos, Inc. $27.95 Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society. –Stuart Ewen, author of PR! A Social History of Spin A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S. –George Marcus, author of Ethnography Through Thick &Thin An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies. –Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc.sets a new standard for scholarship in ethnic studies and cultural studies. –George Lipsitz, author of The Possessive Investment in Whiteness: How White People Profit from Identity Politics |
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Laughing Out Loud $25.83 Whoever wrote Make ‘em laugh! knew that it’s easier said than done. But people love to laugh, and good comedy will always sell. With the help of this complete and entertaining guide, writers and would-be writers for film and television can look forward to writing fresh, innovative comedy that goes far beyond stereotypic jokes and characters. In Laughing Out Loud, award-winning screenwriter and author Andrew Horton blends history, theory, and analysis of comedy with invaluable advice.Using a wide range of examples — from Chaplin’s films to Jerry Seinfeld’s hit television series, from Aristophanes’ plays to Woody Allen’s comedies — Horton describes comedy as a perspective rather than merely as a genre, and then goes on to identify the essential elements of comedy. His lively overview of comedy’s history traces the two main branches — anarchistic comedy and romantic comedy — from ancient Greece through contemporary Hollywood, by way of commedia dell’arte, vaudeville, and silent movies. Television and international cinema are included in Horton’s analysis, which leads into an up-close review of the comedy chemistry in a number of specific films and television shows.The rest of the book is a practical guide to writing feature comedy and episodic TV comedy, complete with schedules and exercises designed to unblock any writer’s comic potential. The appendixes offer tips on networking, marketing, and even producing comedies, and conclude with a foolproof Screenwriter’s Recipe for Comic Jambalaya to reinforce Horton’s contention that food and fun belong together. A list of recommended comedies and a bibliography round out this invaluable comedy writer’s sourcebook. |
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Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising $29.95 The old media strategies advertisers used for decades no longer work. Here”s what does!Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer”s road map to new marketing. |
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Marketing $243.25 You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition–with its engaging presentation of concepts–will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel”s MARKETING, Eleventh Edition, will have you saying, Now that”s marketing. |
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Marketing in the New Media $6.1 Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere.Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Combining new media is absolutely essential to close the sale and get the consumer to take action in a measurable way.Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media marketing is intimidating. This book explains marketing with the new media in easy-to-understand terms.By giving case studies of companies that combined television, radio, and print marketing with new media marketing, Berkley shows the reader the ins and outs. The book outlines the elements of successful website design and explains how to analyze web traffic reports and online customer behaviors on a deeper level. It will enable readers to make informed decisions about how their campaigns are performing. |
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Media Advocacy and Public Health $54.95 How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse. |
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Mediasport $190 MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.Among the subjects covered are: * sports ethics* sport and race* sport and gender* sport and violence on television* the globalization of sports* marketing sports on the Internet. |
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Movie Marketing: Opening the Picture and Giving It Legs $19.95 This book not only reveals a great deal of inside information on distributor strategies and their marketing expenditures, but does so in a highly entertaining fashion. It is destined to be required reading in Hollywood executive suites as well as a primer in film and business schools for many years to come . — Mark Litwak, author of Dealmaking in the Film and Television Industry and Reel PowerMovie Marketing makes complex marketing issues simple, tracing marketing strategies for 11 recent successful films of widely varying budgets and intended audiences through the words of those responsible for developing and implementing these strategies.Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, GoldenEye, Hoop Dreams, Welcome to the Dollhouse, Howard’s End, Crumb, Carnosaur, Malice and Brother’s Keeper.This indispensable tour of the many and varied ways to successfully market films is a must read for all independent filmmakers and everyone hoping to work in the business area of the movie industry. Always lively and entertaining, it should also appeal to the broad readership outside the film industry that maintains an interest in behind-thescenes Hollywood. |
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Nickelodeon Nation $24.27 Nickelodeon is the highest rated daytime channel in the country, and its cultural influence has grown at an astonishing pace. Why are Nickelodeon shows so popular? How are they developed and marketed? And where do they fit in the economic picture of the children’s media industry? Nickelodeon Nation, the first major study of the only TV channel just for children, investigates these questions. Intended for a wide range of readers and illustrated throughout, the essays in Nickelodeon Nation are grouped into four sections: economics and marketing; the production process; programs and politics; and viewers. The contributors–who include a former employee in Nick’s animation department, an investigative journalist, a developmental psychologist who helped develop Blue’s Clues, and television and cultural studies scholars–show how Nickelodeon succeeds, in large part, by simultaneously satisfying both children and adults. For kids, Nick offers gross-out jokes and no-holds-barred goofiness, while for adults it offers a violence-free world, ethnic and racial diversity, and gender parity. Nick gives kids the fun they want by gently violating adult ideas of propriety, and it satisfies adults by conforming to their vision of quality children’s programming. Nickelodeon Nation shows how, in only twenty years, Nickelodeon has transformed itself from the green vegetable network –distasteful for kids, but good for them, according to parents–into a super-cool network with some of the most successful shows on the air. This groundbreaking collection fills a major gap in our understanding of both contemporary children’s culture and the television industry. |
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Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture $1.94 For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive buzz of publicity. As a consequence of this focus, Bogart argues, media content itself has changed. Sex and violence have become endemic in movies and TV because they attract young audiences. This momentous shift has come about despite a flawed marketing premise the idea that young audiences are the most valuable consumers does not jibe with the evidence. Drawing on long experience as a scholar and practitioner, and using extensive research and exclusive interviews with media producers, Bogart traces the connection between commercial interests and standards of propriety in movies and television. This provocative book contains an implicit challenge to America”s big media which they will ignore at their peril, as they probably will. Reuven Frank, former president NBC News. |
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Playmobil Family Home Playset: Living Room $20.99 Spend some time relaxing in your own Living Room by Playmobil. Includes two figures, sofa bed, fish tank, television, stereo system, and many other furnishings.Once upon a time in 1876, there was a locksmith named Andreas Brandstatter. Mr. Brandstatter planted a magical seed that would eventually blossom into Playmobil by founding an eponymous lock and metal fitting company in Furth, Germany. By the 1930s, Playmobil’s pretend play had again been redefined; manufacturing telephones, cash registers, and various items for toy shops using sheet metal. At the beginning of the 1950s, Horst Brandstatter, the Playmobil’s current owner, came on board and started a new era in the company history. He updated Playmobil pretend play products, searched out new markets and focused production on his favorite material, plastic. In 1958, the hula hoop craze gripped the world, and Horst Brandstatter was determined to perfect the pretend play toy that would inspire further exploration. Realizing that the technique, using air pressure, hot plastic hoses, and shape molds, could also produce basically any shape (in addition to the traditional bottles and hoops), Mr. Brandstatter created the first prototype Playmobil pretend play item, a closed racing car manufactured in a single production step. From that point on, the company expanded rapidly with products in toys. Playmobil was introduced at the 1974 International Toy Fair in Nuremberg and by using an innovative marketing strategy, parents and children responded uniformly with fascination and enthusiasm, to Playmobil. |
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Producer to Producer $24.95 Producer to Producer collects Michael Wiese’s cutting-edge insights on producing, financing, marketing, and creativity. These informal and entertaining articles, drawn from Mr. Wiese’s own extensive experiences and those of other successful video and television producers, were first published in his Videography Magazine column. Among the second edition’s twenty-one new chapters: Starting Out; Independent Producing; Home Studios; Directing My Way Out of a Paper Bag; Legal Issues: Read the Fine Print; Read Any Good Videos Recently?; Creating a Hit; Network Special; Direct-to-Video Movies; Film and Video on the Internet. |
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Rock Brands $36.95 Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively ”brand” themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites. |
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Screenwriting for Film and Television $42.75 More and more people are writing scripts as they try to break into the Hollywood scene. What makes a script stand out? Readers will find out in this comprehensive volume. This invaluable tool to the film and television scriptwriter offers two especially unique features: It contains valuable information on writing for TV (most books just cover film or tv, not both), and secondly, it contains a full chapter on Comedy (other books briefly touch this genre). Chock full of sample scripts and scenes, this book provides readers with the techniques that will enable them to move from concept to draft to final script with ease. Topics include: the writing process; choosing a story; character development; story structure; television narrative; comedy; dialogue/sound/music; marketing the script; and much more. Ideal for both novice and experienced screenwriters. |
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